Events

We are photographers living in the era of video. While video has become an important part of how photographers are discovered and trusted, being in front of the camera does not come naturally to everyone. This class is based on a pre conference program taught at Imaging USA 2026 and has been refined through direct attendee feedback to better address the real challenges photographers face when creating video for social media. In this session, photographer, podcaster, and educator Jean Carlo Peñaloza shares a practical system for creating video content designed specifically for photographers who feel more comfortable behind the camera. The focus is on clarity, confidence, and execution rather than expensive gear or complex workflows. What this class is

• A clear, practical approach to creating video for social media
• Designed for photographers at any stage, from beginners to those already posting
• Focused on systems that fit real working lives
• Built to help you feel more comfortable on camera without performing

What this class is not

• A gear heavy or software specific deep dive
• An editing masterclass
• About being on every platform
• About perfection or going viral

How the class is structured Pre Production – How to create clarity before the camera turns on. This includes choosing the right platform, understanding what different platforms reward, and creating direction so you know what to say and why it matters. Production – How to record video confidently, especially when working solo. This block emphasizes priorities in this order: audio first, composition and framing, lighting, and lastly camera choice, with systems designed to work using your phone if needed. Post Production – How to finish and publish content without getting stuck. This section focuses on decision making, reducing friction, and understanding when different tools make sense so consistency feels achievable. Questions are welcomed throughout the session, with time reserved for open discussion and real world examples. What attendees will walk away with

• A clearer understanding of how to approach video content
• Practical systems they can apply immediately
• Greater comfort being on camera without needing to perform

This class is ideal for photographers who know video matters, but would still rather be behind the camera.