Events

Building a Profitable Photography Business: Know Your Numbers, Charge Your Worth

• Basic Gear: We’ll cover the must‑have gear (camera, lenses, reflectors) plus licenses, insurance and the software that makes life easier.
• Know your numbers: Learn how to break down fixed expenses and cost of goods so you can figure out exactly what you need to earn each week.
• Price like a pro: Say goodbye to under‑charging by using simple formulas and the Profit First system to pay yourself and keep money aside for taxes and savings.
• Hands On Learning: You will have a worksheet to fill out during the presentation with examples of a photography businesses numbers

Dana Niemeier is a professional portrait photographer based on Florida’s Space Coast, specializing in business portraits, headshots and Business Branding. Her polished, personality-driven images help clients look professional, confident and approachable. She is a Certified Professional Photographer and the 2025 President of Florida Professional Photographers. Dana is also a past President of the Professional Photographers of Central Florida and has served on the Professional Photographers of America Council for four years. Her work reflects a deep commitment to quality, service, education and elevating the professional photography community.