Events

Ever been asked to shoot a league and thought, “Sure, how hard can it be?” Then found yourself sweating in the wind, wrangling toddlers in cleats, while your softbox flirts with a dramatic exit? Welcome to PhotoDay 101, a real-world walkthrough of volume sports photography from booking to final upload. In this live demo + walkthrough, Rich Johnson will pull back the curtain on how he handles media day shoots—including the chaos, the comedy, and the clean, commercial-grade results. You’ll learn how to prep, market, pose, shoot, process, and deliver like a pro—even if you’re just getting started. This is the playbook for running smooth, fast-paced volume gigs without losing your cool (or your client). Attendees will walk away with:

• A beginner-friendly blueprint for sports photography workflow
• Lighting and posing tips for composite work
• Insights into pricing, marketing, and client communication
• A behind-the-scenes look at software like PhotoDay and Evoto
• A live demo of a full PhotoDay setup from Rich himself

Perfect for beginners looking to get into sports and volume photography or pros wanting a streamlined system.