Author: Daniella Koontz

PPCF Member Spotlight: Keith Pottinger

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A PPCF member spotlight on Keith Pottinger of Pottinger Studios, exploring client experience, lighting, creative growth, and the importance of caring for both craft and creator.

How AI Search is Changing Photographer Visibility

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AI search does not rank websites the way traditional search engines do. Instead, it assembles answers based on information it can clearly understand and verify across multiple sources. For photographers, this means visibility depends less on clicks and more on consistency. Clear service descriptions, accurate business profiles, reputable listings, and content that answers real client questions all help AI systems recognize and recommend your work. The goal is not to out-rank others, but to be easy to identify, confirm, and trust.

Harnessing the Power of Google My Maps

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From portrait sessions to wedding days, photographers are constantly tracking locations. Learn how Google My Maps can turn scattered notes into a streamlined, visual planning tool.

FPP FOCUS 2025: Education, Inspiration, and PPCF Excellence

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The Florida Professional Photographers’ FOCUS Conference isn’t just about education — it’s about connection, creativity, and community. From hands-on workshops and light-painting photo walks to karaoke nights and state-level awards, PPCF members showed up, stood out, and left inspired. Here’s a look at the learning, laughter, and lasting friendships that made FOCUS 2025 unforgettable.

A person sits with their head in their hands, draped in a translucent veil speckled with water droplets. The background swirls with deep green hues, creating a sense of emotional intensity and isolation. The image evokes feelings of overwhelm, vulnerability, and quiet struggle.

Burnout is Real – You’re Not Alone

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Burnout snuck up on me when I stopped creating for myself. In this post, I share what it’s looked like, what hasn’t helped, and the small, surprising things that are helping me rediscover joy again.

ADHD senior photo session with dinosaurs in studio

Inclusive Photography: Best Practices for Working with Disabled Clients

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Inclusive photography isn’t about charity—it’s about equity, representation, and professional growth. By learning how to photograph people with disabilities and medical complexities, we open our studios (and our hearts) to a wider world of stories waiting to be told. It’s not just good business—it’s the right thing to do.

Why Community Over Competition is the Key to Success in Your Photography Business

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Success in photography isn’t just about great photos—it’s about collaboration and community. Building relationships with photographers and vendors leads to referrals, second-shooting gigs, and business growth. In a competitive industry, a community-over-competition mindset helps you expand your reach, improve skills, and create lasting success.

Wedding Photography Sample from Koontz Photography for Educational blog for PPCF

Dipping Your Toes into Wedding Photography – How to Become a Good Second Photographer

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Koontz Photography of The PPCF describes some of the key responsibilities of a second photographer on a wedding day.